Tuesday, 25 September 2007


These ad images say all there is to say about Lego. I can't imagine a better campaign, aimed at adults of course. Those awkward cornery blocks, and those beautiful shadows, bring a lump to my throat as I'm typing this, because Boy Nine is already, oh so fucking soon, almost but not quite old enough to put his Lego away. If not today, then tomorrow, and if not tomorrow, then five minutes after that.

And so it goes.