Dear diary

Attended a major corporate press conference today, and picked up a few important details:

• a coffee mug
• a soft leather card case
• a soft leather notebook case, pocket sized, small enough to fit in the pocket of your swimming trunks, if you happen to wear such things
• two pens
• a very heavy box of Pierre Marcolini chocolates

And the lunch was pretty bloody good, too.

So, what was the company, the occasion, the product?

Who the fuck cares? It's all about the swag, baby.