If you were looking (i know most of us are, pretty much constantly) for an example of a writer who already has more of a fortune than most Captains of Industry can dream of, jumping on a media-hype bandwagon for the purposes of hyping her product just a little bit more, here it is. Either that, or Joanna is just very stupid indeed, and thinks bookmarks in books sold to children in Britain will be of the slightest help in recovering a child snatched by a pervert in Portugal.
JK Rowling is considering putting bookmarks bearing the face of missing four-year-old Madeleine McCann in copies of her final instalment about the boy wizard, Harry Potter and the Deathly Hallows.
from The Guardian.